Becton, Dickinson Interventional (BDI) is a leading multinational developer, manufacturer and marketer of innovative, life-enhancing medical technologies in the fields of vascular, urology, oncology and surgical specialty products, employing over 65,000 people across 50 countries around the world. Founded more than 100 years ago, BDI pioneered many devices that are cornerstones of modern healthcare. BD - PI is the vascular division within BDI and focusses on interventional products for peripheral arterial disease (PAD), end stage renal disease (ESRD), and Cancer.
We expect the highest levels of quality, integrity, service, and innovation from our employees – on the job and in the communities in which we work and live. In return, we foster an environment where individuals are treated with fairness, respect, and feel valued, acknowledged and rewarded.
Be Your Best at BD-PI – and ultimately, you can have an impact on the lives of people around the world.
The Senior Product Manager will develop the strategic and tactical initiatives for a key market segment on a global basis. Prepare three-year strategic plans for a market segment and annual Marketing tactical plans projecting the direction and growth of the market, sales revenues, product lines, expenses, and profit and loss. Demonstrates leadership within the Division Marketing department, takes an active role in day-to-day operations, and plays a lead role in the product development activity for his/her business segment responsibility.
Define markets, determine market needs, and devise selling techniques as they relate to short- and long-range profitability goals based on customer preferences, competitive positioning, and market dynamics.
Develop and implement strategic and tactical marketing plans. Responsible for long-term goals and objectives for the market segment.
Work closely with R&D for the timely development and release of product line extensions, product platforms, and enabling new product technologies. Lead translation of market needs to design features.
Identify new markets through various methodologies.
Develop, implement, and manage market segment budget and expense.
Create new product release plan and documents to include timing, release manuals, slides, video, competitive positioning, pricing, promotion, and delivery. Develop sales training materials.
Complete market research to analyze/define trends in market share, competitive dynamics, customer buying patterns, new product introductions, pricing, trends, etc.
Determine product prices that support product line profitability.
Evaluate product line expansion/pruning based on sales and profitability and implement appropriate change orders and field communications.
Create promotional materials, marketing programs, and sales tools.
Develop annual product sales forecast based on procedure strategies, adoption rates, delivery alternatives, and corporate objectives.
Work with professional education and sales training to create key customer visits and labs. Conduct new product training and sales force training.
Support field sales organization on highly technical product inquiries; provide appropriate product information to field sales organization, including technical data and product availability information.
At least seven years business experience and five to seven years experience in marketing product development of medical devices from ideation to launch, preferably in women’s health or oncology products
Demonstrated ability to build and maintain strong relationships with KOLs
Strong Marketing skills
Product life cycle management
Product profitability management
Forecasting and pricing
Development of promotional materials
Strong analytical and technical skills
Good business judgment and maturity
Demonstrated leadership, communication, teamwork, and organizational skills
Ability to think and act strategically
EDUCATION: Bachelor degree and MBA in Marketing or Business required
While performing the duties of this job, the employee is regularly required to stand, walk, sit and use hands to manipulate, handle or feel objects, tools, controls and office equipment. The employee frequently is required to talk and hear.The employee is occasionally required to reach with hands and arms and stoop, kneel or crouch.
Candidate must be able to work in a team oriented, fast paced environment. Bard Peripheral Vascular is an affirmative action, equal opportunity employer that values and actively seeks diversity in the workforce.