C. R. Bard, Inc.

  • Senior Product Manager, BD

    Posted Date 2 weeks ago(8/7/2018 10:26 AM)
    Industry / Category
    Product Manager/Marketing
    Job ID
    2018-11862
    Career Level
    management
    Division
    Bard Medical Division
    Relocation
    yes
    Location
    US-CO-Louisville
  • Overview

    The Sr. Product Manager, is responsible for the strategic and tactical implementation of the marketing programs to support the fast-paced growth franchise of Targeted Temperature Management of BD.

    Summary of Position with General Responsibilities

    • Globally develops and implements product strategies to support a growth rate of 500 basis points above market growth rate.
    • Owns clinician relationship management and drives engagement and voice of customer activities with clinicians to quantify business opportunities of unmet clinical needs.
    • Co-leads assigned product development teams and performs all associated marketing responsibilities. Represents the needs of the customers and the strategic vision to the team through launch and post-market assessment.
    • Develops and monitors sales tools and messaging that support the value proposition of the TTM franchise.
    • Provides operational support to ensure accurate forecasting, product allocations and customer communications.

    Essential Job Functions

    • Develop expertise in the field of Targeted Temperature Management - understand market segment potential, trends, and needs
    • Manage all aspects of the product lifecycle including new product development
    • Maintain market share model and help develop strategies to maintain BDs market leadership position
    • Proactively identify and execute on sales support needs
    • Monitor competitive and market activity to insightfully develop and implement strategies to support our value proposition
    • Develop and adjust forecasts with Sales leadership
    • Conduct quantitative voice of customer events applying Bio design mythology
    • Define, develop and execute pricing strategies and programs to optimize sales results and profitability
    • Define 5-year sales plan for the segment

    Basic Qualifications

    • Strong interpersonal communication skills
    • Analytical/Strategic thinking ability and mental agility
    • Strong command of MS Office Suite. Outstanding Power Point skills a must
    • Excellent interpersonal communication skills with team members, and ability to develop collegial relationships with physicians and nurses
    • Must possess a positive “can-do” attitude
    • Extreme attention to detail
    • Must have a strong work ethic; must be a “self-starter” with the ability to work productively with minimal supervision
    • Ability to write and execute a marketing plan
    • Ability to travel
    • Receptive to coaching and feedback

    Education and/or Experience

    • College degree (BA minimum) required, preferably in business management or marketing
    • MBA preferred
    • Working in a sales-focused environment essential
    • Experience with numerous product launches
    • Experience analyzing business opportunities and making recommendations to senior management.
    • Experience leading project teams and product management and developing marketing plans.
    • Minimum five years experience in marketing/sales, preferably in the field of medical devices
    • Must have evidence of being a team player and working well with others

    Physical Demands

    Employee may be required to sit, bend, stoop, use keyboard, see, talk and hear.  May occasionally lift objects up to 25 lbs.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    Work Environment

    This position works in a normal office environment.  The noise level in the work environment is quiet to moderate.  Frequent travel is required. #LI-CW1

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