C. R. Bard, Inc.

  • Associate Marketing Research Manager

    Posted Date 6 months ago(4/26/2018 10:42 AM)
    Industry / Category
    Medical Device
    Job ID
    2018-11482
    Career Level
    experienced
    Division
    Warwick, RI / Davol Inc.
    Relocation
    Possible
    Location
    US-RI-Warwick
  • Overview

    BD Interventional’s Surgery worldwide business unit, located in Rhode Island, is a leading developer, manufacturer, and marketer of innovative, life-enhancing medical technologies. For the past 40 years, we have stood out as the market leader in providing solutions in soft tissue reconstruction including products for hernia repair, specialized surgical procedures, fixation and biologic implants. In addition to this extensive suite of products, our BioSurgery business is delivering a growing line of enhanced sealants and hemostatic products to complement surgical techniques across, thoracic, cardiovascular and other surgical specialties.   

    Our company has a strong tradition of developing our employees to learn, grow and excel. We are continually building our team with qualified, team oriented individuals to enhance the success of our company.

    The Surgery business unit is situated in a central location, surrounded by a scenic coastline with easy access to T.F. Green Airport, AMTRAK Train Stations and Route 95, a major highway connecting to Providence, Connecticut, Boston and New York City within a short amount of time.

    Summary of Position with General Responsibilities

    The individual in this position will contribute to building BD Surgery’s business by assessing and recommending attractive new product and market segments and related companies. Participate directly in all phases of the business requiring market research from the initial identification of unmet customer needs to final product field testing to establishing product pricing and positioning. Supply the organization with market and competitive data to keep managers informed of changing market trends.

    Essential Job Functions

    Associate Marketing Research Manager:

    • Support the identification and assessment of new business opportunities by determining business potential, market dynamics, customer needs, and making recommendations to the company regarding further actions to be taken.
    • Support and/or conduct product concept research, market tests, and final product field trials to improve the chances of the success of new products, product modifications, and line extensions
    • Support the analysis of overall market and competitive trends; developing market size and share data; reporting on IMS, economic and legislative trends impacting the business: and predicting change.
    • Support the development, maintenance and publication of competitive intelligence files, databases, and reports.
    • Support and/or facilitate education sessions, ideation workshops, debrief and knowledge share sessions.
    • Special projects as assigned.

     

    Marketing Research Manager:

    • Support the identification and assessment of new business opportunities by determining business potential, market dynamics, customer needs, and making recommendations to the company regarding further actions to be taken.
    • Conduct product concept research, market tests, and final product field trials to improve the chances of the success of new products, product modifications, and line extensions
    • Supply and analyze overall market and competitive trends; developing market size and share data; reporting on IMS, economic and legislative trends impacting the business; and predicting change.
    • Develop, maintain and publish competitive intelligence files, databases, and reports.
    • Facilitate education sessions, ideation workshops, debrief and knowledge share sessions.
    • Special projects as assigned.

    Basic Qualifications

    • Bachelor’s degree required. • Associate: Minimum 3 years of marketing research experience with a Bachelor’s degree or 1 year of marketing research experience with a MBA
    • Experience with variety of marketing research methods including contextual research methods (interviewing, observational research, usability testing, survey development, etc.)
    • Ability to plan and coordinate research efforts in an organized & detailed manner while being able to adapt to changes in program schedule and scope
    • Creative problem solver
    • Excellent communication (verbal, visual and text), analytical and presentation abilities
    • Strong, collaborative interpersonal work style
    • Proficiency in MS Word, Excel, PowerPoint
    • Experience in statistical modeling techniques, familiarity in data management tools
    • Ability to travel domestically and internationally, approximately 35%

    Additional Desirable Qualifications Skills and Knowledge

    • Background in anthropology or sociology or cognitive science or psychology
    • Experience with image/video processing and editing
    • Experience in industrial engineering or medical technology industry (medical device, surgical instruments, equipment and disposables)
    • Experience with GHX Market Intelligence, QUintiles/IMS Health, medical coding procedural data bases (ICD10, CPT, DRGs)
    • Certification from Burke Institute or another well established Marketing Research educational program
    • MBA

    *Determination of level will be based upon years of experience and demonstrated knowledge/skills. 

     

    If you are interested in the above position and consider yourself qualified, please apply on-line at http://careers.crbard.com/.    

     

    BD Surgery offers a competitive salary, comprehensive benefits package and growth opportunities.  For more information on BD Surgery, please visit our websites:  www.davol.com and www.crbard.com.


    Davol Inc. and C.R. Bard, Inc. are Affirmative Action/Equal Opportunity Employers, M/F/D/V. VEVRAA Federal Contractor.

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