C. R. Bard, Inc.

  • Senior Global Marketing Analyst

    Posted Date 2 weeks ago(5/9/2018 9:46 PM)
    Industry / Category
    Medical Device/ Platform Marketing
    Job ID
    Career Level
    Salt Lake City, UT/ BD
    US-UT-Salt Lake City
  • Overview

    BARD has now joined BD is a global medical technology company that is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We lead in patient and healthcare worker safety, and technologies that enable medical research and clinical laboratories. Our innovative solutions help advance medical research and genomics, enhance the diagnosis of infectious disease and cancer, improve medication management, promote infection prevention, equip surgical and interventional procedures, optimize respiratory care and support the management of diabetes. 


    Vascular Access Devices, a sub-business unit of Medication Delivery Solutions, focuses on developing, manufacturing, and distributing high-quality medical devices used by clinicians throughout the worldwide healthcare industry to access a patient’s vasculature. Our devices assist in the delivery of chemotherapy, blood products, antibiotics, and nutrition.

    Summary of Position with General Responsibilities

    The position will be responsible for creating insights to develop and shape global market development strategies and initiatives, including metrics to track success.  Insights will be derived from the creation of sophisticated business analytics, comprehensive market models, and tracking of market trends and company performance.  The individual will provide data-driven, strategic recommendations to senior VAD leadership.

    Essential Job Functions

    The following duties and responsibilities are intended to be representative of the work performed by the incumbent(s) in this position and are not all-inclusive.  The omission of a specific duty or responsibility will not preclude it from the position.

    • Develop systems to acquire, harmonize, organize, analyze and report on data from disparate geographies and market segments
    • Develop and manage business analytics and reporting for the VAD business segment.
    • Develop and manage comprehensive global market models for vascular access devices.
    • Analyze third party and internal market research reports to identify market trends and opportunities.
    • Build relationships with VAD and analytical teams in all regions to facilitate the acquisition and understanding of data, market and competitive trends
    • Work closely with platform marketing to standardize the forecast approach for identified new opportunities.
    • Explore competitive market intelligence in-depth, understanding each competitor’s positioning and strategy, and look for strategic opportunities for the VAD business.
    • Work closely with cross functional groups including R&D and platform marketing to influence platform strategies based on market research findings and market insights.
    • Leverage market data and business analytics to uncover business opportunities and make recommendations to senior leadership.
    • Involvement in strategic planning process, including opportunity prioritization, business analytics assessment, etc.

    Basic Qualifications

    • Bachelor’s degree in business administration, marketing, finance, engineering or related analytical field.
    • Four to six (4-6) years experience in marketing strategy or analytics, strategy consulting, finance or engineering, preferably in the medical device industry.
    • Strong ability to analyze complex data and extrapolate broader implications.
    • Experience with data analytics tools (including Excel).
    • Self-starter. Able to take initiative, and work with limited oversight. 
    • Experience developing and delivering business presentations to senior leadership.
    • Ability to work cross-functionally.
    • Strong interpersonal skills.

    Preferred qualifications include:

    • MBA with concentration in Marketing and/or Finance
    • Experience in strategic marketing and analytics is strongly preferred.

    The incumbent must demonstrate the potential ability to perform the essential functions of the job as outlined in the duties and responsibilities.

    Additional Desirable Qualifications Skills and Knowledge

    • Strong analytical skills.
    • Strong business acumen.
    • Ability to assess data sets and draw strategic conclusions.
    • Ability to develop and deliver business presentations to senior management.
    • Ability to work with limited oversight.
    • Strong organizational skills.
    • Strong interpersonal and relationship building skills, particularly across cultures

    Physical Demands

    This position is in an office and laboratory environment and requires the incumbent to sit, stand and perform general office functions. The incumbent may also be required to lift up to twenty five pounds occasionally. The incumbent may be required to stand for extended periods of time. Bending, stooping and reaching are also frequently required.

    Work Environment

    The ideal candidate must be able to work in a team oriented, fast paced environment.  Bard Access Systems is an affirmative action, equal opportunity employer that values and actively seeks diversity in the workforce.


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