C. R. Bard, Inc.

Marketing Manager

4 months ago(10/2/2017 12:40 PM)
Industry / Category
Medical Device/ Marketing
Job ID
Career Level
Bard Medical


The Marketing Manager (MM) is responsible for managing and contributing to the continued double digit growth for an exciting business development platform within Bard Medical Division.

Summary of Position with General Responsibilities

In additional to the day to day management of the strategic and tactical implementation of all product programs, the candidate will be an integral partner in developing and executing business strategies in a transformative market segment that has an immediate impact on improved patient outcomes. The Marketing Manager identifies new product and business opportunities that will expand the segment, and will be called upon to demonstrate leadership in all aspects of the marketing mix related to the product line. The Marketing Manager leads all business aspects of NPD activities for his/her business responsibility, and will be responsible for creating a collaborative environment with cross functional partners to ensure excellence in delivery and execution. 


Essential Job Functions

The following duties and responsibilities are intended to be representative of the work performed by the incumbent(s) in this position and are not all-inclusive. The omission of a specific duty or responsibility will not preclude it from the position.

  • Develop market competency to become a clinical Subject Matter Expert
  • Develop and drive the execution of both the strategy and marketing plan for product or business segment of responsibility
  • Propose and execute on line extensions and new products to better serve segment needs and optimize sales potential
  • Lead and recruiting for quantitative VOC to identify unique insights in the market that lead to product pipeline strategies
  • Effectively manage forecasting and supply chain
  • Illustrate design control and project management expertise
  • Establish relationships with key opinion leaders
  • Strong initiative and accountability to self and others
  • Leverage industry events to maximize investments
  • Establish a brand for yourself as a reliable, highly effective and positive collaborator by management teammates and cross-functional partners

Basic Qualifications

To perform this job successfully, an individual must be able to perform each essential duty.


  • Proven leadership experience in directing new product development and leading project teams
  • Proven leadership experience in directing successful product launches: including writing and executing the marketing plan.
  • Experience analyzing business opportunities and developing strategies
  • Experience as the primary author on sales collaterals and launch campaigns with expertise in creating compelling messaging and ensure brand consistency
  • Medical electronics and diagnostics experience preferred
  • Experience entering/developing new markets preferred
  • Analytical ability
  • Strategic thinking
  • Presentation skills
  • Ability to build relationships with internal and external customers
  • Excellent organizational and problem-solving skills
  • Attention to details
  • Ability to handle complexity and manage several tasks at one time
  • Computer knowledge and proficiency in software programs such as Excel and PowerPoint
  • Ability to travel 50% of the time

Education and/or Experience

  • BA minimum; MBA preferred
  • Minimum of 8 years experience in marketing, preferably in the field of medical devices; combined with sales experience is preferred
  • Proven experience in developing and launching new products
  • Experience analyzing business opportunities and developing strategies
  • Experience leading project teams

Physical Demands

This position is in an office environment and requires the incumbent to sit, stand and perform general office functions. The incumbent may also be required to lift up to twenty five pounds occasionally. Bending, stooping and reaching are also frequently required.








Work Environment

The ideal candidate must be able to work in a team oriented, fast paced environment.  Bard Medical is an affirmative action, equal opportunity employer that values and actively seeks diversity in the workforce.

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed